Trade Marketing Toolkits are comprehensive sets of marketing materials and resources designed to support retailers and sales teams in promoting your brand effectively at the point of sale.

These toolkits typically include branded POS displays, signage, product information, training guides, and promotional assets – all tailored to drive sales and enhance shopper engagement.

At Grand Central, we develop customised trade marketing toolkits that empower your partners, ensure consistent brand messaging, and maximise impact across retail channels.

Examples of What to Include in a Trade Marketing Toolkit

Branded Point of Sale (POS) Materials
Shelf talkers, wobblers, posters, banners, and display stands designed to grab shopper attention.

Product Information Sheets
Clear, concise info on product features, benefits, and usage to educate retail staff and sales teams.

Promotional Guidelines
Instructions on how to execute promotions, including timing, pricing, and compliance requirements.

Training Materials
Videos, presentations, or manuals to train retail staff on product knowledge and selling techniques.

Digital Assets
Downloadable images, videos, and social media content for use in-store and online campaigns.

Sample Kits
Product samples or testers for in-store demos and shopper trials.

Measurement & Reporting Templates
Tools to track sales performance, shopper feedback, and promotional effectiveness.

Contact & Support Info
Direct lines to your brand representatives for quick assistance and queries.