Hendrick’s Gin scented tunnel wrap in King’s Cross Station

Hendrick’s has brightened the daily commute for Londoners with a fragrant wrap of a tunnel inside King’s Cross Station. Decorated with rose and cucumber scented posters, it has created a whimsical, multi-sensory world. Reinforcing the brand cues with its recognisable illustrations and the scents of Hendrick’s key botanicals. See here for more information

Cadbury uses digital OOH to help the nation choose its favourite new dairy milk flavour

  

Cadbury launched a dynamic digital out of home campaign to encourage the nation to trial and vote for which of its three newly invented, limited-edition Dairy Milk bars they’d like to keep in the range. Cadbury’s Inventor competition launched last year and invited UK consumers to invent a new flavoured Cadbury Dairy Milk bar.  Three finalists have seen their bars created and go on sale in stores nationwide, and now the public is invited to decide which flavour will become a permanent addition to the Cadbury Dairy Milk range.  See here for more information

Weetabix got topical at ‘No.10’

Weetabix ran a half page newspaper ad featuring the iconic black door of 10 Downing Street, alongside the words ‘He’s going to need this’ by means of some breakfast-based words of wisdom for Theresa May’s replacement. See here for more information

 

World’s first zero-waste beauty brand hits UK high streets

Ethique, which claims to be the world’s first zero-waste beauty brand, launched its first UK retail partnership with Holland & Barrett. The retailer will stock Ethique’s range of solid beauty bars; from shampoo and conditioner to body wash, facial cleansers and scrubs. All of which are handmade, cruelty-free, vegan, and made with ingredients that are 100% sustainably sourced and fair trade.  See here for more information

Nescafe Azera partners Time Out to curate events for ‘curious’ Londoners

Time Out, the global media and entertainment business that inspires and enables people to explore and enjoy the best of the city, has partnered with Nescafé Azera, purveyors of full-bodied, barista-inspired coffee, to reignite Londoners’ love of the unknown.

Campari’s Appleton Estate curates jazz series

Live music events to feature rum cocktails and new talent. The resurgent UK jazz movement was set to take on a distinctly Jamaican flavour in August with the coming together of one of London’s biggest talents, drummer Moses Boyd, and legendary Jamaican trombonist Vin Gordon, thanks to a new partnership between Appleton Estate Jamaica Rum and DJ Gilles Peterson. The unmissable one-off performance took place ahead of Notting Hill Carnival weekend to wrap-up a three-week series of summer gigs curated by Gilles and hosted by Appleton Estate Rum at live-music venues across the city. The series aims to showcase the new wave talent leading the UK jazz movement – and highlight the enduring influence of Jamaican culture on the British music scene.  See here for more information

Urban Outfitters launches clothing rental service Nuuly

Urban Outfitters launched a brand-new subscription rental service, called Nuuly, as it becomes the latest retailer to invest in the billion-dollar online rental market. Nuuly is an online rental service where customers pay a monthly subscription, to receive six items of their choice. Unlike rival services, which use algorithms, customers will be able to select their own items from 1,000 styles and keep them for a month, before using a prepaid label and reusable bag to return them. Nuuly will then give customers the option to purchase items they have rented, often at a discounted price  See here for more information

M&S pushes family credentials with Little Shop campaign

Marks & Spencer (M&S) launched Little Shop, a collection of 25 miniature toy versions of well-known M&S Food products, such as Percy Pigs and Colin the Caterpillar, to emphasise its position as a family-friendly grocer. Shoppers receive one free collectable for every £20 they spend. Each in a sealed packet, complete with an information card about the product. The campaign is aimed at parents with children aged between four and eight, with the hope they will collect, play and swap the miniature items to build their own M&S Little Shop.  Other miniature products include Plant Kitchen Cauliflower Popcorn, baby British strawberries, a small version of its Best Ever Prawn Sandwich and a teeny Chicken Tikka Masala.

Fendi’s pop-up café in Harrods

Italian fashion brand Fendi launched a pop-up café in luxury department store Harrods, to offer visitors an exclusive emporium experience. The new pop-up, Fendi Caffe, on Harrods’ fifth floor, will run until the end of August. The cafe features an array of Italian food and drinks that have been given a Fendi makeover, including everything from bag-shaped biscuits to coffee and cake that’s presented with the iconic Fendi logo. As well as an Italian menu, the pop-up cafe also features a Fendi Peekaboo Bar, which offers shoppers free customisation when they purchase a Mini Peekaboo bag.  See here for more information

Onken offered Londoners a taste of happiness

Yogurt brand Onken invited Londoners and yogurt fans alike to experience The Haus of Inner Happiness pop-up, in the heart of Soho. Free and open to all, the experiential pop-up triggered the senses via a series of bold, colourful and immersive experiences, bringing to life what happiness means through the eyes of Onken.  The event welcomed guests through a colourful tunnel that transported them into a room full of inherently joyous experiences, designed to awaken the senses. From here, visitors were moved into the Happy Hues area, where everything was designed with huge splashes of yellow to inject the feeling of happy sunshine. See here for more information

Papa John’s creates ‘Beezza’ for charitable buzz: ‘Without bees, there’s no pizza’

Papa John’s UK created the world’s first pizza for bees – ‘The Bee Sting’ – a new honey-drizzled, spicy pizza and stunt to help raise awareness about the decline of the valued majestic pollinator of tomatoes.  The brand is also supporting the Bumblebee Conservation Trust by giving out packs of native wildflower seeds via its social channels to customers keen to plant new sources of pollen. Customers can also donate to the cause while ordering.  See here for more information

Muller offers 28,000 yoghurt combinations in first pop-up

Dairy giant Müller opened its first pop-up shop in London, giving visitors the chance to create their unique Müller yogurt combinations. There was also a ball pit, a photo booth and merchandise on sale. Visitors to the Müller Corner Shop, in Westfield Stratford City, had the option to use a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural to develop a unique recipe. A choice of various fruit compotes and 21 ingredients, from pumpkin seeds to milk chocolate coated digestive balls were available.  See here for more information

Comfort uses pop-up to educate millennials on reducing clothing waste

The Comfort Swap Shop was created in Soho, in partnership with Elle and Cosmopolitan, to give visitors the opportunity to swap their unwanted clothes for something new, selecting from items taken from the Cosmopolitan and ELLE Fashion cupboards! As well as picking up some new threads, workshops, given by the titles’ fashion editors offered advice on how to style pieces from their existing wardrobes and personalise their clothes too. Entrance to the shop, stocked with hidden gems from Oxfam, was free, visitors were just required to register.

Hendrick’s Gin’s hot air balloon activation

 

At the 2019 Festival International de Jazz de Montréal, Hendrick’s Gin opened the doors to its Portal of Peculiarity experiences with a 65-foot E.L.E.V.A.T.U.M. hot air balloon, taking guests on an extraordinary expedition of gin and jazz. The foray into the whimsical world of Hendrick’s Gin began at the Hendrick’s Gin Air Departure Lounge. One of 11 botanicals chaperoned guests into the Portal of Peculiarity – where the journey into the whimsical world of Hendrick’s Gin began! See here for more information

Swizzels ‘Snap Your Summer’ campaign

  

Sweet manufacturers, Swizzels, launched a campaign via social media, in store and PR to support a selection of its brands, including Choos, Squashies, and variety packs. The ‘Snap your Summer’ campaign offered consumers the chance to win a £5,000 holiday, plus daily prizes of summer-themed Swizzels merchandise; including Drumstick lilos, Love Hearts cups and water bottles and Refreshers beach towels.  Using a ‘Snap, Share, Win’ mechanic, consumers were simply required to upload a picture of themselves enjoying their summer with any Swizzels sweet to any social media channel using the hashtag #MySwizzelsSummer or the brand website swizzels.com. See here for more information

Cadbury takes ‘iScream’ machine on tour

Cadbury toured the country offering free Flake 99 ice creams for anyone who could make enough noise!  You had to scream into their iScream machine and if it reached high enough on the scream-o-meter, you got a free cone with a delicious Flake on top. It’s all to celebrate the 99th birthday of the chocolate bar used in the 99. See here for more information

Unilever created its first-ever Snapchat game

To coincide with the activation at its Magnum Pleasure Store, on London’s Regent Street, Unilever created the AR game, which invites players to move their head from side to side and open their mouth in order to catch Magnums falling from the top of the screen. The objective is to capture as many Magnums as possible before chocolate bubbles fill the screen. See here for more information

Pringles win a Sony Speaker every hour summer promotion

This summer’s Pringles instant win promotion required shoppers to visit the brand’s website to enter the batch code from the base of their can, to win one of 1008 Sony speakers worth £100.

Fentimans Secret Spritz Garden

British beverage company Fentimans provided Londoners with a unique location to enjoy a twist on the drink of the summer in the form of its Secret Spritz Garden in Farringdon. Details of the location were only available on the secret garden’s website.

Fentimans collaborated with cocktail experts to create a range of unique spritzes based around the company’s flavoured tonic waters. The area also played host to a range of activities throughout the month, including artistic workshops, cocktail and perfumery masterclasses, and on some nights, a live jazz band. See here for more information

Sainbury’s shopper education coffee

Sainsbury’s stores adopted a world map guide to the most popular coffee regions and variants to help shoppers navigate the fixture.

Godiva premiumises fixture space

Belgian chocolates brand Godiva invested in its displays at Sainsbury’s stores, the first UK supermarket to stock the brand back in 2017.