This month’s activations have been focused on sharing occasions alongside clever money-saving promotions which are likely more appealing than ever given a large proportion of Britons have been affected by increased living costs.

 

Heineken – Silver

Create intrusive launch awareness utilising a full fixture takeover

  • Unmissable in-aisle stand out
  • Nice bottle aisle fin creative execution
  • Cut-off logo ‘edgy’

Robinsons – Step into Flavour

Leverage the nation’s epidemic habit and recessionary desire to stay in with a home-focused, aspirational incentive to drive brand engagement, sales and affinity

  • Robinsons have partnered with interior designer Siobhan Murphy to offer consumers the chance of winning room make overs worth £5,000 or £100 homeware vouchers. Participating retailers have slightly different prize pool offerings for example Sainsbury’s have vouchers with Habitat and ASDA with George
  • Winners of the Room Makeovers will be able to select 1 design from pre-designed themes, curated by Siobhan Murphy for implementation in their home. Visual references for each theme are provided on www.stepintoflavour.com and are named after the Robinsons squash flavours
  • Strong flavour-themed colourful execution
  • Purchase of Robinsons Fruit Creations product required for entry

Wolf Blass & Secret Escapes

Cash prize offering which has guaranteed mass appeal, especially in recessionary times

  • McGuigan is offering consumers the chance to win 1 x 5000 or 5 x £1000 cash prizes payable by BACS or cheque direct
  • Relevance with current consumer spending sensitivity
  • Purchase necessary for entry and consumers must upload their receipt to the microsite
  • More information here: https://www.winbills.co.uk/

Carlsberg Marstons – Perfect Serve

Another free glass promotion but with taste appeal and choice to increase range awareness and serve appeal plus sales

  • Marstons is offering a free branded beer glass with every purchase in the range

Aero – ShAero

Great offering leveraging the sharing brand positioning to drive engagement and purchase

  • Nestle is offering Sainsbury’s Nectar card customers the chance to win an item of tech – one for themselves and one for a friend
  • There are 5 pairs of prizes available to be won. Winners nominate a chosen friend
  • Prizes include a 50” TV, a gaming system and a digital camera – all mass appeal, high value prizes

Cadbury – Give a Doubt

A powerful combination of high profile charity association and cause, for core consumer base relevance to create brand connection with a social cause

  • In association with The Princes Trust, Cadbury has launched a £3 million campaign to rally the British public behind the 2.8 million young people struggling daily with self-doubt. The initiative enlists celebrities, influencers and adults to share their own doubts and show young people thath they are not alone and can achieve their goals
  • A limited-edition packaging range featuring quotes from soccer legends Ian Wright, Steph Houghton and Gary Neville. Also QR codes for an online hub, where consumers can access advice and tools from Cadbury and The Prince’s Trust, to help them overcome doubt and succeed in their personal and professional lives
  • More info here: https://giveadoubt.cadbury.co.uk/

7Up and Uber Eats

Take-aways are a perfect at home consumption platform, with good post-pandemic popularity to drive occasion relevance and rate of sale

  • Britvic has announced a tie-up between 7Up and Uber Eats, the activation of which includes an on-pack promotion giving shoppers the chance to win Uber Eats vouchers
  • Other prize giveaways include 50% off an Uber Eats grocery shop, or a free 2l bottle of 7Up. Shoppers via an on-pack QR code
  • There are 7,439 x £25 Uber Eats vouchers and 171,121 x 7up Free 2ltr PET coupons to be won through an instant win every minute mechanic
  • The promotion is running from mid-May to mid-September

Kraken – Expresso Artini Bar

The story of the new flavour is rooted in the brand’s inspirational artistic identity which generates new product awareness

  • The Kraken is celebrating the launch of its first flavoured rum, The Kraken Roast Coffee, with the creation of the UK’s first ever pop-up gallery that invites guests to drink the artworks on show
  • The gallery will showcase bespoke Kraken artworks created in collaboration with world-renowned comic artist Brian Williamson. Strictly limited to 100 hand numbered and signed ‘drinkable prints’, the illustrations will be brought to life on top of Espresso Rumtini cocktails, as well as being hung as more traditional forms of artwork in the gallery itself
  • For those unable to attend one of the pop-ups, rum fans can also enter a competition for a chance to win a bespoke Kraken Roast Coffee Espresso Rumtini kit. Link here: https://www.theleagueofdarkness.co.uk/login

GrandCentral develops innovative shopper marketing solutions for a host of brands and organisations. For help with planning, designing and building your requirements please contact us at:

hello@grandc.co.uk / 020 8546 0150