The Brief

Shared Services was an internal division of National Grid that facilitated the business, to do business. It encompassed a multitude of internally facing functions including: HR, asset management, payroll, tax, finance, building utilities etc and compromised over 700+ staff globally.

National Grid was in the process of transitioning from a Shared Service to a Business Service operating model as part of it’s corporate growth strategy. This change meant a fundamental difference for all of the staff in terms of attitude, processes and their day to day roles.

We required a communication strategy and visual identity to help facilitate the change to the departmental staff and the other 80k+ global employees.

The Idea

We needed to design a strong, iconic visual to lead the communication, which would provide the blueprint to multiple touchpoints across multiple regions. We wanted something that could tell the story behind the change, empower employees to find out more, have a say and play a part.

Our Activation

We created an infographic to represent the story behind the transition. Next, we developed a fully responsive website to bring the infographic to life, complete with a voice over from the head of department. Finally, we used key elements from the core visual to tell the story, across a range of internal media.

More on the infographic can be seen here

National Conference

Following the successful launch of the Business Service communication campaign, we helped design and activate the Business Service national conference at Warwick University. To help delegates engage with the functional messaging involved, we incorporated plenty of entertaining interaction, thereby making the experience enjoyable for the greatest impression.


We recently continued the story with the creation, branding and launch of a new portal to help facilitate the department’s internal communications. ‘PlugIn’ as it is branded, allows employees to connect and discover everything they need to be a fully integrated part of National Grid Business Services.

How can we help?

Tell us about your project, brief or requirements. We can work with you to help define objectives, outputs, results and metrics if required.