Creative

Creative is at the heart of everything we do. Whether that’s designing a website, negotiating a sponsorship package or redesigning a brand icon, our creative thought process defines what we do and how we work. It’s not about being creative for the sake of creative. It’s about thinking different, finding the inconspicuous, being bold and never being afraid to try or recommend something different.

Branding

Ultimately everything we do is about building brands. From redefining aspects of major global icons to building starts ups, we have the processes and systems in place to ensure we take a measured approach.

We are able to offer our clients a holistic view of their brand and communications or work on defined aspects of redesigns, positionings and/or strategies.

Commercial Partnerships

It’s about more than just sponsorship. It’s about understanding a brand’s strategic requirements and identifying the right sponsorship, ambassador, endorsement or partnership that can deliver against the core requirements.

We have established relationships with a portfolio of events and associated governing bodies including the likes of Le Tour de France, Premiership Rugby, Taste London and the BRIT Awards. We also have access to over 1000+ of the world’s most influential sportsmen & women, artists, musicians, actors, chefs and celebrities.

We help brands harness the power of strategic partnerships and negotiate the relevant sole and exclusive rights packages to suit any budget. We can then advise and activate all of the creative positionings to enable the brand to engage through the most relevant channels and media.

Content

From corporate films, moving image, photoshoots, illustration, presentation creative we have all the tools to support our client requirements internally in Grand Central Creative.

Digital and Social

Deep down we are a bunch of geeks! We ensure we are fully aware of the growing social trends as well as the growing niche networks adopted by the mainstream digerati. We do this through a weekly Friday inspiration session for the whole agency, you’d be very welcome to join us.

We have an internal capability to plan (UX, IA), design and build corporate responsive websites, promotional microsites, social media solutions and application development. We don’t outsource these functions. We consider them an integral creative function of the agency.

We also support a number of clients with monthly maintenance contracts as well as cloud hosting solutions via our partner network.

Research and Measurement

We place primary importance on research. Whether this is competitor or comparator analysis, customer questionnaires, 3rd party tools or simply listening to your audience, research should act as the foundation for any campaign/project. We have a series of nimble tools available for our clients as well as access to specialist research organisations who can plan full qualitative and quantitative research sessions.

We find the best results are those that are planned out at the start of a project. We don’t believe in ‘marking our own homework’ so we have a portfolio of 3rd party tools to ensure we are measuring the right metrics at the right time.

Media

Right time, right place, right audience – 3 simple rules to how we approach media planning and buying. Whether it’s 48-sheet cross track ads on the London Underground, in program advertorial on Magic FM, double decker bus wraps in Bristol or a global Facebook campaign. Our approach is simple, keep it simple.
A successful media campaign is only as successful as the planning that’s put into it. We are fully conversant with both on and offline media and work with the media owners to ensure the best deals for all of our clients.

Shopper marketing

We certainly don’t specialise in shopper marketing but it’s something we seem to be very good at having recently won both a FAB and IPM Gold Award for promotional campaigns.

We work with brands to leverage a creative proposition into the retail environment. We have recent experience in developing concepts to ensure increased distribution, off shelf feature, increased rate of sale and enhanced consumer engagement.

We also understand the strategic side of building your buyer, trade and press relationships whilst ensuring you engage your internal sales team.

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